Enterprise & Service UX Leader | SaaS Experience Strategist | AI-Integrated User Experiences| Data-Driven UX & Product Innovation | Expert in User Research & Usability | Scalable Design Solutions | Figma & Design Systems
User Experience & Product Design Leadership:
Built and led UX teams, improving design consistency, efficiency, and project delivery across enterprise applications. Defined and executed UX roadmaps for scalable, user-cantered solutions, , leading to boosted engagement and KPI + business growth.
Industry-Specific Expertise
Extensive experience designing B2B and B2C solutions for Banking, Public Sector, SaaS, Fintech, and Enterprise Applications, ensuring regulatory compliance and seamless user experiences.
User Research & Data-Driven Design
Implemented comprehensive user research methodologies, including usability testing, heuristic evaluations, and behavioural analytics, leading to enhanced user satisfaction and product adoption.
Cross-functional Collaboration & Mentorship
Developed strong relationships across teams, fostering a collaborative and innovative environment.
UX Services & Design Systems
Delivered end-to-end UX services for SaaS, Banking, Public Sector, and Enterprise products. Built and managed Figma-based Design Systems, ensuring scalability and brand consistency
Head – UX Services | Nov 2013 - Present
UX Leadership & Team Enablement
Led a high-performing UX team of 12 designers and researchers, focusing on hiring, mentoring, and skill growth.
Fostered strong collaboration with product, engineering, and QA teams to streamline workflows and improve delivery.
UX Strategy & Product Innovation
Defined and led UX strategy for 30+ digital products across web and mobile, including work with Fortune 500 clients.
Introduced structured UX research practices and AI-led design strategies to support faster, insight driven decisions
Partnered with leadership to align product vision with user needs, resulting in stronger engagement and feature adoption.
Conducted competitive and market analysis to inform innovation and differentiation in product experiences.
UX Research & Usability Testing
Introduced structured UX research practices and AI-led design strategies to support faster, insight driven decisions.
Conducted user interviews, usability tests, and heuristic evaluations to inform product direction and improve usability.
Championed iterative design backed by feedback loops to refine experiences and align with user behaviour patterns
AI Integration & Intelligent Experience Design
Led AI-enablement initiatives across multiple web and mobile applications, architecting intelligent workflows such as AI-based wizards, adaptive data search, and context-aware chatbot assistants.
Collaborated closely with data science teams to integrate AI models into user experiences, ensuring usability, ethical transparency, and measurable engagement gains.
Designed and launched exclusive AI-driven platforms, applying model training insights to optimize recommendation engines, predictive task flows, and conversational UIs.
UX Design & Scalable Systems
Built and scaled Figma-based design systems to ensure visual consistency and accelerate delivery across teams.
Designed end-to-end experiences from wireframes to interaction models, simplifying workflows and increasing efficiency.
Senior UI Developer | Mar 2013 – Jul 2013
Designed and developed a user-centric employee intranet portal for Federal Bank of New York, improving internal communication and user engagement.
Led UX design for an enterprise platform, ensuring accessibility, usability, and seamless user experiences.
Created high-fidelity Figma prototypes and wireframes, aligning with business goals, user research insights, and usability best practices.
Conducted UX research, gathering user feedback and behavioural data to refine interaction models and design workflows
Collaborated with project managers and stakeholders to define requirements, user stories, and feature priorities.
Planned and performed usability testing, analyzing pain points and iterating on designs to enhance task efficiency and user satisfaction.
Senior UI Developer | Mar 2013 – Jul 2013
Designed and enhanced eCommerce portals, creating user-friendly interfaces using Adobe Photoshop and Dreamweaver from scratch.
Promoted to Team Lead in 2012, overseeing UI/UX design, project timelines, and deliverables while mentoring junior designers.
Collaborated with project managers and stakeholders to refine quotations, requirements, and UX strategies.
User Centered Design | UX Strategy & Leadership| User Experience Management | Thought Leadership | SaaS | Product Design & Enterprise UX| Product Design | Agile and Lean Methodology | UX Research | Data-Driven Design | Design Thinking | Interaction & Visual Design| Information Architecture | Wireframe Creation | Journey Mapping | Personas Development | Usability Testing & Heuristic Evaluation | User Interface Design | UX Talent Management | Mentorship| Task Analysis | Design Systems | Executive Communication | Prototyping | Project Management | Storytelling | Empathy | Cross-functional Collaboration | Design Processes | KPI Setting and Management
UX Research & Analytics : UserTesting, Lookback, Hotjar, Google Analytics
UX Design & Prototyping: Figma, Adobe XD, Axure RP, Sketch, Zeplin
Information Architecture & Interaction Design : FigJam, Lucidchart, Miro
Project & Stakeholder Management : Jira, Silverile, Notion, Google Workspace
Frontend Awareness (for UX-Dev Collaboration)
Basic Frontend Knowledge: HTML, CSS, JavaScript, Jquery Angular (Intermediate)
Design Handoff & Dev Collaboration: Storybook, Zeplin
Augmenting Design Thinking with Human-Computer Interaction | NPTEL
Design Thinking and Innovation | IIT Bombay (Swayam)
Enterprise Design Thinking Practitioner| IBM
Communication Foundations | Linkedin
Postgraduate Diploma in Computer Applications | University of Pune | (2006 – 2008)
Bachelor of Commerce (BCom) | University of Pune | (2003 – 2006)